What is DataMaxing^®?

DataMaxing^® takes ValueStructuring^® to the next level by segmenting customer databases based on whether and why they are interested in a set of products and services, as opposed to simply whether they can afford to be.

DataMaxing^® is the process of integrating:

1. Attitudinal and behavioral segmentation,

• grounded in deep psychological motivations
• uncovered through ValueStructuring^® research

2. Product and service preferences,

• based on attitudinal and behavioral segmentation
• validated and scaled through quantitative research

3. Observable characteristics, e.g. purchase behavior,

• available from existing customer database and prospect lists
• rationalized through statistical methods

4. Demographic and behavioral variables,

• identified by appending data from external sources
• developed through merging of databases

These four components are integrated into a sophisticated, mathematical model. This model is used to predict profitability and receptivity to products and services among different target audience segments.

 

How is DataMaxing^® Different?

The level of personalization attainable with DataMaxing^® provides a powerful source of:

• Differentiation
• Distinct competitive advantage in the marketplace

DataMaxing^® yields a unique formula for allocating resources based on the profit potential of each target audience segment type.

This can be used to create a framework for relationship managers and business developers to be more efficient in many ways.